Unless you live under a rock with some lizards, you know facebook has become the preeminent force for social marketing. Even the Oscars hosted a facebook fan page and the NBA now boasts 30 million fans.
The first thing to do if you haven't already is start your own personal page. Without that, you can't build a fan page, which used to be called a 'business page.'
With a fan page, you can make moves to go viral but make sure that your fan page is 100% complete or you'll just turn fans away. They key here is to 'close the loop' between your website and your facebook fan page. Prospective clients may find you on facebook, then find your website. Your website should also have a facebook link - this is called closing the loop.
Advertising on facebook has proven a highly effective marketing channel for several clients. With very limited budgets, I have created ad campaigns on facebook that generated more than 100,000 impressions with $50!
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